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VW Up! prize rounds off Baywest Mall first birthday celebrations

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BIG SMILES: Baywest Mall Win-A-Car winner, William Smith, 80, receives the keys to his R170,000 VW Up! from Tracy Weise, Market Square VW Uitenhage dealer principal, and Christopher Hutchings, Baywest Mall marketing manager.

Capping off the Baywest Mall Big First Birthday celebrations on Saturday (June 18) was the giveaway of a VW Up! valued at R170 000 to an ecstatic Nelson Mandela Bay pensioner.

A Baywest Mall campaign in conjunction with Market Square VW Uitenhage and The Herald/Weekend Post, the Win-A-Car giveaway saw tens of thousands of entries all jammed into the VW Up! which was on display in the mall’s Centre Court. The entries were waded through earlier this week when auditors supervised the draw of five lucky finalists.

On Saturday morning, the five finalists were asked to each choose one of five keys, with only one key opening the VW Up!

Ecstatic South End pensioner, William Smith, 80, who drew the winning key, said he was overwhelmed. He planned to give the car to his wife, Jeanie, as their 50th anniversary gift when they celebrate the milestone in two weeks.

“I have never won anything in my life,” he said. “This is going to be a great ‘thank you’ to Jeanie who has put up with me for all these years,” said Smith.

Baywest marketing manager Christopher Hutchings said the Win-A-Car campaign had been a momentous success.

“Together with our partners Market Square VW Uitenhage and The Herald/Weekend Post, we have seen a tremendous amount of interest in the campaign,” said Hutchings.

With Father’s Day weekend in full swing at the mall, the centre’s inaugural motor rally on Saturday – the third round of the Algoa Rally Club 50k Challenge – was such a resounding success that a second rally has been lined up for mid-July.

“We are excited to be hosting a leg of the Volkswagen rally next month. We’ll release all the details over the course of the next couple of weeks, but it’ll be a great event and an awesome drawcard,” said Hutchings.

The mall would continue to introduce unique and interesting giveaways and campaigns as part of their brand promise to be the pulse of Nelson Mandela Bay, said Hutchings.