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Business Chamber Hosts Webinar on Marketing a Business on a Shoestring

2020-09-09

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Enterprise Development Programme hosts informative online workshop for SMME's

Under the banner of its Enterprise Development Programme, in partnership with the Eastern Cape Development Corporation (ECDC), the Nelson Mandela Bay Business Chamber recently hosted an informative online workshop for its Enterprise Development Programme participants (33 SMMEs from across the Nelson Mandela Bay Metro) - focusing on how to market their businesses on a shoestring budget.

The workshop featured keynote speakers: Kyle-Ross Rehse, Managing Director and Strategist at Innova | The Creative Techs, as well as, Samantha Flack, Founder at Sage & Co. Marketing.

Flack noted that "since COVID a lot of businesses have had to readjust, pause, reset, relook at their goals, relook at their products and services, and relook at their target audiences - as the world has changed", and as such businesses need to both critically evaluate their brand identity and the manner in which they market their businesses to potential clients in order to remain at the forefront of consumer's minds.

Rehse emphasized that "a brand is the foundation of your marketing efforts" as such it is vital to have a clearly defined brand for your business. Further noting "we judge a book by its cover, your business brand is that cover".

The speakers introduced participants to the easiest and most affordable ways to market their businesses, namely through utilizing:

  • a website,
  • a Facebook business page,
  • Google My Business,
  • Instagram,
  • LinkedIn, and
  • networking

Flack encouraged participants to start where they are, and use what they have as opposed to worrying about starting with a grand marketing plan, and to realize that "little consistent steps will bring results".

Rehse indicated that a business's brand tone needs to relate to the image your business is trying to portray to the consumer and noted this can be achieved by following basic guidelines namely:

  • Always set clear marketing goals along with processes to measure the progress and success of those goals.
  • Learn what you can about your audience and be sure to speak in a language they understand.
  • Research your competition - know their strengths, know your strengths, and identify your shared weaknesses and address those.
  • Conduct a frequent audit of your marketing plan, as well as of the content you share.
  • Set up and improve existing online profiles, be sure to find inspiration from industry leaders in your field.
  • Create a content calendar and commit to scheduling posts at least 3 times per week.
  • Test, evaluate, and adjust your marketing plan at least once a year.

 Rehse also stated that participants should avoid exaggerating performance, creating a hype, being dishonest, and "being over the top", opting rather to be "real, frank, honest, direct and believable". He also notes that when sharing your business and content online through your marketing efforts - the goal is to "evoke, engage, entertain and educate your customers".

Nelson Mandela Bay Business Chamber, Chief Executive Officer, Nomkhita Mona notes that, "working to ensure business continuity for entrepreneurs in the Metro remains a priority of the Business Chamber.

Whilstperson-to-person interactions remain limited, or even detached - having a refined digital marketing strategy in place to act as a sales person for your business is more important than ever before.  Practical, informative, and engaging workshops such as this one, go a long way towards helping businesses safeguard not only their survival, but their growth as well”.

The Enterprise Development Programme is scheduled to have its next Business Chamber workshop on 30th September 2020.

For more information on the Enterprise Development Programme or to apply for the next intake please contact the Business Chamber on 041 373 11 22 or via admin@nmbbusinesschamber.co.za.

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