As we head into 2023, hopefully with Covid safely blanketed behind us, but with clouds of concern for our country, we at SPAR are ever-aware of the South African two-market economy with a range of diverse shoppers with very diverse needs.
Hence the need to pull together, one brand and one voice with all benefitting through united co-operation and our Reason to Smile Campaign which will flood our stores in 2023. This is a campaign which, through clarifying brand salience, re-assurance of quality, surprising our shoppers, and giving back to customers and our communities, we can establish SPAR as a destination. A destination where shoppers will find functional, emotional, life impact and societal impact value, daily, at all SPARS throughout South Africa, Smiles of Satisfaction.
