In 2026, the Nelson Mandela Bay Business Chamber officially unveiled a new destination marketing initiative.
Made in the Bay is far more than a logo or buzz-phrase; it is a region-of-origin brand designed to showcase and celebrate the businesses, products, services, skills, and innovations that originate in the ‘Bay of Opportunity’ – Nelson Mandela Bay.
The Made in the Bay brand is used to promote goods, services, businesses that meet certain eligibility requirements.
The mark/seal of authenticity identifies products, services, and experiences that are genuinely connected to Nelson Mandela Bay and serves to helps local customers and foreign buyers to recognise the distinct character, qualities and values of the region’s business community.
Contact us and download the following guidelines to learn more about how your business could leverage this brand:
MADE IN THE BAY : CO-BRANDING GUIDELINES
Watch the launch video here to learn more:
Hear Chamber CEO, Denise van Huyssteen, unpack the initiative in greater detail in this interview on Algoa FM (10 July 2026):
Made in the Bay complements other Chamber-lead initiatives to position the Bay of Opportunity as a compelling place to trade, invest, live, work, and visit.
For more information on the Bay of Opportunity, visit the Chamber's dedicated
