Vision, Mission and Values

Our Mission

Our mission is to collaborate with key stakeholders to develop solutions that foster an enabling environment and promote sustainable economic development.

We believe in being proactive, agile, and flexible in response to change. We believe there is hope for this metro – in its people, its natural and economic assets, and the growing movement of people and stakeholders willing to work together to make a difference. 

Through our collective strengths and adaptability to reimagine, we can reinvent our local economy so that it meets both local and global needs. 

Our Vision for Nelson Mandela Bay

Our vision is to be the leading catalyst for Nelson Mandela Bay to attract and retain business.

We are operating in a radically changed local and global environment, requiring a radical change in thinking to imagine a new way forward, in a new era of collaboration by an action-oriented business community and a vibrant, inclusive civil society.

Focusing on the positives and what we can control, taking a constructive rather than a complaining approach, getting people involved in getting up and collaborating to leverage the Bay’s many assets and achieve positive change – we can do this, together.

Nelson Mandela Bay has tremendous advantages in its economic, natural, and heritage assets and its people. Working together to unlock this potential will enable the Bay to turn challenges and crises into new opportunities, underpinned by a strengthened enabling environment for business, investment, and quality of life.

The potential of the metro to be a world-class manufacturing, logistics and green economy hub stems from the following:

  • SA’s auto industry hub
  • Highly skilled manufacturing workforce
  • Coega SEZ with diverse investors and expert services
  • Two ports
  • Lifestyle (15-minute city, the Friendly City, moderate climate, unspoiled beaches, outdoor lifestyle)
  • University and good schools
  • Innovative industrial sector
  • Natural environment (5 biomes, 9 nature reserves)
  • Wind and sun for renewable energy

Climate change – turning crisis into opportunity

The Nelson Mandela Bay Climate Change Coalition and NMB Municipality are working with the Presidential Climate Commission on a proposal for Nelson Mandela Bay to be a global pilot of a Climate Special Economic Zone, a showpiece of a climate-resilient African city that achieves a just transition to low-carbon economic and industrial development.

There is already broad collaboration in developing a new, inclusive green pathway for the metro, with a collective vision for a localised roadmap to transition from the current automotive manufacturing supply chain to electric vehicle production and other green economy opportunities, as well as a metro that takes full advantage of its natural assets to create a great, clean place to live. 

Renewable Energy – reduce loadshedding and carbon footprint

Supporting the green development pathway, the Business Chamber’s Renewable Energy Cluster, with 34 interested parties signed up, representing 30% of the metro’s electricity demand, is far advanced with a selected RE-independent power producer to develop a ±R5 billion solar and wind power facility.

This is a significant opportunity to generate 250MW of renewable energy, benefitting the entire metro by reducing reliance on the national grid and potentially reducing loadshedding stages.

Construction is scheduled to commence in Q4 2023/Q1 2024, with solar coming onstream towards the end of 2024.

Green Ammonia – a green development catalyst

Hive Hydrogen’s R100 billion proposed investments in one of the world’s largest green ammonia plants, located in the Coega SEZ and representing the largest ever inward investment into South Africa, present Nelson Mandela Bay with a significant opportunity to reinvent the local economy around green industrial development.

The spin-offs in job creation, renewable energy generation to be fed into the local grid, and up-and-downstream economic opportunities, are substantial.

Two Ports = a world-class port city and logistics hub

Nelson Mandela Bay needs to leverage its competitive advantage of having two ports, Ngqura, and Port Elizabeth, and position the Bay as the logistics hub for the automotive sector. Creating a world-class import/export hub will have direct benefits for agriculture, agri-processing, and other sectors, as well as further spin-off benefits for business and tourism in the metro.

The Business Chamber has formed a strategic partnership with NAAMSA, the Automotive Business Council, to pursue our shared interest in strengthening the logistics infrastructure and inter-connectivity of road, rail, and ports, particularly the critical north-south corridor, to support the automotive industry and retain investments and jobs in the metro and in South Africa. 

Outdoor Tourism

The metro is well positioned at the start of the Garden Route, and is surrounded by game reserves that boast the “big five”.

The Bay’s moderate climate and unspoiled beaches, make it an attractive location for Ironman, cycling, running, swimming, sailing, and other outdoor activities.

The path towards resurgence

The Business Chamber has taken an activist, action-oriented approach to getting the Bay working again, for all stakeholders. We are apolitical and non-aligned, willing to work with any role-player willing to work with us – a robust and committed business community rallying together, rolling up our sleeves, and getting involved, for the greater good of a place we believe in

Our Values